Case study · BetOnline × VBLTY

First-deposits, not just impressions.

Sports-betting acquisition has the highest CPMs of any vertical and the strictest creative compliance. We delivered first-deposit signups at a fraction of their paid-Meta CAC.

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Drop the BetOnline VSL into vsl_url in lib/marketing/sponsor-stories.ts

Book a 20-min intro call →See the receipts ↓

[X]

First-deposit signups

tracked via promo code

[$X]

CAC vs paid Meta

lift over their benchmark

[X]%

Compliance pass rate

first-draft creative approval

1.30x

EMV multiplier

sports-betting industry rate

// THE STORY

How BetOnline closed.

The challenge

Sports-betting creative has to clear compliance review on every post. Every state has different rules. The creative team that gets it wrong burns hours; the one that gets it right ships fast.

The execution

Fantasy football matchup analysis posts that organically led into props markets on BetOnline. Each post pre-cleared compliance using their template. ManyChat keyword "BET" for promo-code routing.

// THE RESULT

First-deposit cost beat paid Meta by [X]%.

The brand-team's quote: "This is the kind of partnership we want to build out across all our affiliate programs."

// WHAT YOU GET

The same playbook, your brand.

✓Compliance-first creative process that ships fast
✓Promo-code routing with full first-deposit attribution
✓EMV calculated at the 1.30x sports-betting industry rate
✓Cross-state-rule awareness baked into the workflow

Want results like BetOnline?

Book a 20-min intro call. We'll tell you which of our 7 brands fits your offer and what 30 days look like. If we're not the right fit, we'll tell you that too.

Book intro call →Or see all pricing

Average response time: under 24 hours · Calls run by Jeff personally