I spent nearly a decade in sales. I made good money. I helped startups, public companies and other people build their businesses.
But every year felt like starting over: new territory, new quota, new product, new boss.
So I left. Moved to Cabo. And started figuring it out—content, websites, AI, sales, partnerships, funnels and automation.
I grew a luxury travel audience from roughly 5,000 to more than 100,000 and built other pages from zero to hundreds of thousands.
The skill wasn’t Instagram. The skill was knowing how to build.