VVBLTY
Case study · TickPick × VBLTY

Tickets sold on the way to the stadium.

TickPick is a no-fees ticket marketplace. The audience knows they exist; they needed top-of-mind during specific game-week windows. Here's the playbook.

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Drop the TickPick VSL into vsl_url in lib/marketing/sponsor-stories.ts
Book a 20-min intro call →See the receipts ↓
[X]
Tickets sold
campaign window
[$X]
GMV attributed
via TICKPICK code
[X]%
Lift vs control
TickPick's measurement
[X]M
Impressions
game-week posts
// THE STORY

How TickPick closed.

01
The brief

Specific game-week windows (rivalry weekends, ranked-vs-ranked matchups). Drive ticket purchases via the TICKPICK promo code, with full GMV attribution measured on their side.

02
The execution

Game-week-tailored posts with the TICKPICK code in the caption. Stadium tour content on the off-day before each rivalry. Story-set content driving last-minute purchases on Saturday morning.

// THE RESULT

Beat their internal lift target every week.

Renewed for bowl season + the College Football Playoff window.

// WHAT YOU GET

The same playbook, your brand.

  • ✓Promo-code-driven attribution with full GMV measurement
  • ✓Game-week-tailored posting cadence
  • ✓Stadium-on-location content (Bryant-Denny, Sanford, etc.)
  • ✓Cross-platform IG + FB twin posting for total reach

Want results like TickPick?

Book a 20-min intro call. We'll tell you which of our 7 brands fits your offer and what 30 days look like. If we're not the right fit, we'll tell you that too.

Average response time: under 24 hours · Calls run by Jeff personally