Premium menswear, college football audience, [X] PDP sessions in 30 days.
Travis Mathew wanted SEC-fan attention without the influencer markup. We did it native through @cfb. No paid ad spend, no rep-rate negotiation, just three editorial posts and a discount code.
How Travis Mathew closed.
Travis Mathew's brand team noticed @cfb's tailgate-content hit different. Their existing creator program was getting reach but not conversion — too many influencers, too little fit. They asked if we could run a fit test.
Three posts over 30 days. Tailgate content at SEC stadiums. Each post includes the discount code TM-VBLTY. The bar to renew: meet or beat their average creator-program ROAS.
Game-day fits, real photography from the parking lot at Bryant-Denny and Sanford, no studio shoots. The audience already trusted the @cfb voice on what to wear to a tailgate, so the recommendation didn't read like an ad — it read like a tip.
Beat their existing creator ROAS by [X]x.
The post-mortem said it plainly: "This is the kind of placement we can scale." They expanded into a multi-quarter program covering bowl season + spring transfer-portal content.
The same playbook, your brand.
- ✓Native game-day content from real stadiums
- ✓Trackable discount code with PDP-session attribution
- ✓Editorial voice that respects the audience's intelligence
- ✓First-look on viral angles before they hit your competition