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// CASE STUDY · COLORADO

Outdoor authority. REI energy. Ski-town deep cuts.

A Colorado-first content brand for hikers, skiers, locals, and transplants. Same playbook, different niche.

// CASE STUDY · COLORADO
Hero portrait — Maroon Bells at sunrise / 14er summit, alpenglow.
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20
Active sources
ski-town dailies + reddit + outdoor mags
REI
Voice
outdoor authority, no hype
400+
Articles/scrape
highest-volume brand
60
Live topics
clustered + scored daily
// THE APPROACH

Same operating system. Different niche.

STEP 01
Hyper-local source mix

5280 + Colorado Sun + Aspen Times + Vail Daily + Summit Daily + Steamboat Pilot + Boulder Weekly + r/14ers + r/Colorado + r/SkiColorado. Local dailies catch what national outlets miss.

STEP 02
Voice locked to outdoor authority

Patagonia-adjacent. We assume the reader is smart and outside often. The hook leads with a place, season, or specific tip — never a question. No "EPIC" or "INSANE."

STEP 03
Templates tuned for the niche

Trail/Tip Reel (REI energy), Trail Tier Carousel (5 slides, ranked tiers), Quiet Recommendation Post. Every template carries the brand voice into Claude.

STEP 04
Real-time freshness

Cron runs at 6am PT + 1pm ET. By 7am Mountain time you have the day's outdoor news clustered into postable topics.

// THE PROOF

Receipts.

// THE FEED
Colorado IG grid — landscape-first layout
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// TOPIC CARD
Top trending topic — Maroon Bells access change
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// STACK
Sources health UI — all green
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“The Front Range has 100 outdoor accounts. They all sound the same. Sounding different is the only moat.”
Jeff Spiegel · operator
// THE TAKEAWAY

The system is the asset. The brand is the proof.

Colorado proves the system handles a high-volume niche (400+ articles per scrape) without losing voice. Same Claude prompts, different system markdown. Same admin surface, different feeds.

// FAQ

Common questions about this brand.

Can I run this in another state or city?+
Yes. The source list is just data. Swap Aspen Times + Vail Daily for whatever local dailies your niche needs, and the rest of the stack is the same.
Why so many feeds?+
Local dailies have a 90% miss rate from national outlets — that's where the unique angles live. More sources = better topic clusters = more postable angles per day.
What about Broncos / Avs / Rockies content?+
We pull it but underweight it — those topics dominate without help. The brand earns its trust on the outdoor + city beat, then gets to riff on sports when the moment is right.
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