Outdoor authority. REI energy. Ski-town deep cuts.
A Colorado-first content brand for hikers, skiers, locals, and transplants. Same playbook, different niche.
Same operating system. Different niche.
5280 + Colorado Sun + Aspen Times + Vail Daily + Summit Daily + Steamboat Pilot + Boulder Weekly + r/14ers + r/Colorado + r/SkiColorado. Local dailies catch what national outlets miss.
Patagonia-adjacent. We assume the reader is smart and outside often. The hook leads with a place, season, or specific tip. Never a question. No "EPIC" or "INSANE."
Trail/Tip Reel (REI energy), Trail Tier Carousel (5 slides, ranked tiers), Quiet Recommendation Post. Every template carries the brand voice into Claude.
Cron runs at 6am PT + 1pm ET. By 7am Mountain time you have the day's outdoor news clustered into postable topics.
Receipts.
“The Front Range has 100 outdoor accounts. They all sound the same. Sounding different is the only moat.”
The system is the asset. The brand is the proof.
Colorado proves the system handles a high-volume niche (400+ articles per scrape) without losing voice. Same Claude prompts, different system markdown. Same admin surface, different feeds.