CASE STUDY · COLLEGE FOOTBALL

Cheeky takes. No fanbase loyalty. Focus on the ballers.

A college football account designed to spark the comment war, politely. Same operating system, sharper voice.

CASE STUDY · COLLEGE FOOTBALL
LIVE
458K
Followers
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30-day impressions
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30-day EMV (est.)
1000
Posts in last 30d
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21
Active sources
ESPN + The Athletic + 247 + reddit + tiktok
Cheeky
Voice
spark debate, laugh at all fanbases
Daily
Hot takes
topic clustering finds the spike
Reels-first
Format
clip + reaction + opinion overlay
THE APPROACH

Same operating system. Different niche.

STEP 01
Sources that catch the leak first

ESPN CFB + The Athletic CFB + 247Sports + On3 Recruiting + Saturday Down South + r/CFB + r/SECFootball + r/CFB25. We catch recruiting commits + transfer rumors hours before national outlets confirm.

STEP 02
Take-first voice

Hooks pick a fight politely. The hot take leads, the supporting moment follows. We laugh at every fanbase, including ours. We focus on the ballers, not coaching schemes.

STEP 03
Templates engineered for shares

Take Reel (clip + opinion overlay), 5-Slide Take Carousel (last slide = punchline), Hot Take Post (1-2 sentences + comment war prompt). Every template designed to bait the right replies.

STEP 04
Topic momentum scoring

Topic clustering tags sources, engagement, and velocity. A NIL story breaking on On3 + 5 SEC subreddits in the same hour = top of the queue.

THE PROOF

Receipts.

THE FEED
HOT TAKE
COMMENTS
“If your CFB account picks a side, you cap your reach at one fanbase. We pick on everyone. That's the moat.”
Jeff Spiegel · operator
THE TAKEAWAY

The system is the asset. The brand is the proof.

College Football proves the system works for high-stakes niches with deep tribal lines. Voice is everything. The same scrape + clustering stack would flop in this niche if the takes were boring.

FAQ

Common questions about this brand.

Does this account pick a team?+
No. The voice is explicitly fanbase-neutral. We laugh at every program. That's how we get reach across SEC + Big Ten + Big 12 + ACC + the rest.
What about live games?+
Live posting is hands-on (the cron doesn't fire mid-game). The system catches the post-game narratives within minutes of the final whistle.
How do you handle hot-button NIL stuff?+
We post the news, point at the absurdity, don't take a moral stance. Comments do the rest.
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