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// CASE STUDY · COLLEGE FOOTBALL

Cheeky takes. No fanbase loyalty. Focus on the ballers.

A college football account designed to spark the comment war — politely. Same operating system, sharper voice.

// CASE STUDY · COLLEGE FOOTBALL
Hero portrait — gameday stadium tunnel, dramatic lighting.
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21
Active sources
ESPN + The Athletic + 247 + reddit + tiktok
Cheeky
Voice
spark debate, laugh at all fanbases
Daily
Hot takes
topic clustering finds the spike
Reels-first
Format
clip + reaction + opinion overlay
// THE APPROACH

Same operating system. Different niche.

STEP 01
Sources that catch the leak first

ESPN CFB + The Athletic CFB + 247Sports + On3 Recruiting + Saturday Down South + r/CFB + r/SECFootball + r/CFB25. We catch recruiting commits + transfer rumors hours before national outlets confirm.

STEP 02
Take-first voice

Hooks pick a fight politely. The hot take leads, the supporting moment follows. We laugh at every fanbase — including ours. We focus on the ballers, not coaching schemes.

STEP 03
Templates engineered for shares

Take Reel (clip + opinion overlay), 5-Slide Take Carousel (last slide = punchline), Hot Take Post (1-2 sentences + comment war prompt). Every template designed to bait the right replies.

STEP 04
Topic momentum scoring

Topic clustering tags sources, engagement, and velocity. A NIL story breaking on On3 + 5 SEC subreddits in the same hour = top of the queue.

// THE PROOF

Receipts.

// THE FEED
CFB IG feed grid — bold gameday colors
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// HOT TAKE
Top trending topic — Heisman snub debate
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// COMMENTS
Screenshot of a comment war we baited
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“If your CFB account picks a side, you cap your reach at one fanbase. We pick on everyone. That's the moat.”
Jeff Spiegel · operator
// THE TAKEAWAY

The system is the asset. The brand is the proof.

College Football proves the system works for high-stakes niches with deep tribal lines. Voice is everything — the same scrape + clustering stack would flop in this niche if the takes were boring.

// FAQ

Common questions about this brand.

Does this account pick a team?+
No. The voice is explicitly fanbase-neutral. We laugh at every program. That's how we get reach across SEC + Big Ten + Big 12 + ACC + the rest.
What about live games?+
Live posting is hands-on (the cron doesn't fire mid-game). The system catches the post-game narratives within minutes of the final whistle.
How do you handle hot-button NIL stuff?+
We post the news, point at the absurdity, don't take a moral stance. Comments do the rest.
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