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// CASE STUDY · CABO

An editorial luxury concierge — built from a casita.

Cabo San Lucas content brand. Run on the same operating system the Masterclass teaches.

// CASE STUDY · CABO
Hero portrait — Cabo balcony at golden hour, laptop + ocean.
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18
Active sources
RSS + reddit + tiktok
Editorial
Voice
luxury concierge, no exclamations
2x daily
Scrape cadence
6am PT + 1pm ET
Topic→Reel
Generation
Claude + FAL + post-bridge
// THE APPROACH

Same operating system. Different niche.

STEP 01
Sources tuned for the niche

Mexico News Daily + Conde Nast Traveler + Robb Report + Travel Off Path + The Points Guy + r/baja + r/LosCabos. Every feed weighted by editorial trust, not size.

STEP 02
Editorial voice locked

Calm, sensory, no "absolutely stunning." Hooks open with a detail (the arch at 6:47am) not a question. Captions end with one quiet observation.

STEP 03
Topic→template→draft

Two daily scrapes cluster the news into trending topics. One click on a topic picks the right template (Reel / Carousel / Single). Claude drafts a hook + voiceover + caption + image prompt in the brand voice.

STEP 04
Approval before scheduling

Every draft lands in a needs-review queue. Edit caption, regenerate, approve. Approved drafts get scheduled to the right account at the right time via post-bridge.

// THE PROOF

Receipts.

// THE FEED
Cabo IG feed grid — editorial layout
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// HOOK LIBRARY
Top 5 hooks ranked by ER, last 30 days
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// THE PIPELINE
Admin dashboard screenshot — Cabo brand card
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“The point isn't to post more. The point is to post the right thing — at the right time, with the right voice, in front of the right buyer.”
Jeff Spiegel · operator
// THE TAKEAWAY

The system is the asset. The brand is the proof.

Cabo is a public-facing case study of the system. Same scrape stack, same Claude prompts, same approval queue, same post-bridge wiring as the other brands. The aesthetic + voice change; the operating system doesn't.

// FAQ

Common questions about this brand.

Can I run a brand like this?+
Yes — that's exactly what the Masterclass builds. We pick your niche, set up your sources, lock in the voice, and ship your first cohort of posts together in week one.
How much time does Cabo take to run?+
Under 30 minutes a day once the system is live. Scrapes run at 6am PT and 1pm ET; the only manual touch is reviewing + approving the queue.
What about images?+
FAL on demand. Each approved topic gets one click to generate a brand-styled image. No FAL credits burned on rejected drafts.
$47Apply for the Masterclass →