I got fired.
Then I built my own thing.
Learned to sell. Grew pages to 1.5M followers from zero. Moved to Cabo. The unedited version, year by year.
Got fired during the worst job market in a decade.
“I had eight months of runway, no plan, and a girlfriend wondering if she'd made the wrong bet.”
I'd been with the company three years. Sports marketing, salaried, climbing. Then they pulled the plug on the entire division in one Zoom. Severance, a handshake, and a four-week notice.
I sent two hundred applications in six weeks and got three callbacks. The first interview I bombed because I didn't know how to answer 'why are you leaving your last role.' The second I got ghosted on. The third made me an offer for half what I'd been making.
I took it. Then I started reading sales books at night because I knew the only way out was to stop being replaceable.
Got into enterprise software. Got beat up daily.
“If you can sell, you can eat anywhere. I'd never been told that before.”
B2B SaaS. Fifty calls a day, twenty-five voicemails, three real conversations, one demo if I was lucky. The first three months I closed nothing. My manager pulled me aside and asked if I was sure this was for me.
I read every sales book on the recommended list, then every one she didn't recommend. I started recording my own calls and listening on the drive home. I stopped trying to sound smart and started trying to sound like a friend.
Closed my first $40K deal in month four. Closed three more by month six. The pipeline finally started compounding.
Hit number one on the leaderboard. Closed $12M in pipeline.
“I was making millions for someone else and clearing six figures. The math was insulting.”
Year-end I was the top rep. Quota was a million in ARR; I closed $12M total pipeline, with $4.2M in net new ARR. Got a 10K bonus check that I framed and put on my desk to remind myself it was a tip.
Started seeing the same patterns close every deal. Same hooks, same objections, same trust-building moves. I built a personal playbook. Realized the playbook was the actual asset, not the hours.
Started posting on LinkedIn during my lunch break. First post got 47 likes. The post that broke it open got 12,000 reactions and a couple inbound DMs. I'd just discovered content distribution.
Hit 100K followers, moved to Cabo, launched the agency.
“The audience I'd built in six months was worth more than three years of my salary.”
Started cross-posting to IG and TikTok. The same content that did 12K on LinkedIn did 200K on TikTok. By month ten I was at 100K followers across the stack. The DMs flipped from 'great post' to 'can I hire you.'
Quit the corporate job in Q3. Started the agency in Q4: content and sales playbooks for B2B founders. First client was the brother of a college teammate, $5K/month. Second was a cold inbound DM, $7K/month. Third I closed in 22 minutes on a Saturday morning Zoom in board shorts.
Moved to Cabo San Lucas in November. Cheaper rent, better light, fewer reasons to wear pants. Built three more accounts to 100K+ that year, all using the same playbook.
Packaged the entire system so you don't need five years.
“If I had to do it again, I'd skip 95% of the years and run this exact playbook.”
VBLTY is everything I wish I'd had in 2021. A free masterclass and playbook to start. AI Legends, the community where we teach the whole system. And The Inner Circle, 1:1 with me, by application only. Built from a casita in Cabo San Lucas.
Our own brands run on the same content engine I teach: @cabo, @colorado, @collegefootball. Same system, different niches. The compound is the point.
If you're somewhere on this timeline (fired, grinding, top rep, building), I built this for you. Skip the five years it took me. Start with the free masterclass.
Skip the five years.
Run this exact playbook.
The free masterclass is the one I'd hand my 2020 self in a heartbeat. How to find the business inside your experience, build an offer and use content and AI to sell it. Sixty minutes.
The free monthly webinar walks the entire system end to end. No pitch, no upsell mid-call.