// THE PLAYBOOK · $47

Go Viral.
Get Paid.

The exact framework I used to grow 1.5M followers and close $12M+. Hooks that grow. Closes that pay. PDF + bonus templates. $47.

Instant download · Lifetime access · 7-day refund
// COVER
Playbook PDF cover — 3D mockup of the playbook on iPad / Kindle / printed copy
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Watch the 4-min walkthrough
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// WHAT'S INSIDE

Two systems. One playbook.

Content gets the views. Sales gets the money. You need both. The Systems track lives inside the Masterclass.

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GO VIRAL module hero — example screenshot of the section
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GO VIRAL
Hooks, captions, and the algorithms behind them.

Why going viral matters — and why it isn't everything. The platform-by-platform breakdown. What works on IG vs TikTok vs X vs LinkedIn vs YouTube. Top of funnel. Middle of funnel. Bottom of funnel.

  • +47 hook openers ranked by ER, with the formula behind each
  • +Choose-your-own-adventure: pick your platform first, then your style
  • +TOFU/MOFU/BOFU maps for IG, TikTok, X, LinkedIn, YouTube
  • +ManyChat auto-comment plays that took us from 2% → 14% conversion
  • +The 10-second video formula: thumb-stop, voice, music, text-on-screen
  • +Carousels vs Reels vs Stories — when to use each
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GET PAID module hero — example screenshot of the section
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GET PAID
Scripts, frameworks, and the close.

How to qualify the right way before the call. The reverse-engineered close that starts with the outcome. Saying yes early. Saying no on purpose. Real objection handlers I've used to close $12M.

  • +Pre-call qualification — 7 questions that filter tire-kickers
  • +Discovery call structure — say-yes-early, say-no-on-purpose
  • +12 objection handlers in verbatim language
  • +Reverse-engineering: start with the outcome, work backwards
  • +DM → Discovery → Close funnel for inbound leads
  • +Always sell to people with money. Here's how to find them.
// SNEAK PEEK

Real pages. Real screenshots. Not theory.

Every framework comes with the actual screenshot, the actual analytics, the actual DM. Nothing abstract.

// HOOK LIBRARY
Page from the hook library — 47 ranked openers with ER scores
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// PLATFORM PLAYS
Side-by-side: same idea, executed for IG / TikTok / X / LinkedIn / YouTube
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// FUNNEL MAP
TOFU → MOFU → BOFU map with concrete examples per stage
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// CALL SCRIPT
The full discovery call script + objection handlers
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// CASE STUDY
Before / after analytics — 0 to 75K in 30 days
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// CHEAT SHEET
1-page cheat sheet you actually keep on your desk
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// CHOOSE YOUR ADVENTURE

One platform at a time.

Everyone's content is different. Pick your platform, follow the play. Don't spread thin trying to win all five.

// IG
IG ManyChat auto-comment screenshot
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// TIKTOK
Face-to-camera storytelling reference
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// X
Reply-guy → inbound funnel screenshot
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// LINKEDIN
Long-form post that landed a client
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// YOUTUBE
Long-form thumbnail / title test
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// WHO IT'S FOR

You don't need to be Alex Hormozi.

You just need to be authentic. There's a guy I know making $50K a month selling music lessons to old people. Not famous. Not trying to be. Just running the system.

This playbook is for people who already have expertise — in anything — and want to package it into something the internet pays for. You bring the authentic. We bring the framework.

Coaches who hate selling
A repeatable inbound funnel that closes itself
Service providers maxed on time
A productized offer + content engine to scale past trading hours
Creators with audience but no money
The bridge from views to a $5K offer they actually want
Operators with a niche skill
How to build authority + qualified leads in 30 days flat
// RESULTS

The proof is the screenshot.

// 0 → 47K
Marcus T. — analytics screenshot showing 47K growth
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// $8K MO 1
Sarah K. — Stripe dashboard first month
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// SHIPPED
Dev R. — SaaS dashboard he built in 3 days
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// CLOSED
Inbound DM closing a $5K offer
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// $47

Stop watching. Start posting.

Less than dinner. Could change everything. PDF + bonus hook library + sales call script. Lifetime access. 7-day refund if it doesn't click.