Why going viral matters — and why it isn't everything. The platform-by-platform breakdown. What works on IG vs TikTok vs X vs LinkedIn vs YouTube. Top of funnel. Middle of funnel. Bottom of funnel.
- +47 hook openers ranked by ER, with the formula behind each
- +Choose-your-own-adventure: pick your platform first, then your style
- +TOFU/MOFU/BOFU maps for IG, TikTok, X, LinkedIn, YouTube
- +ManyChat auto-comment plays that took us from 2% → 14% conversion
- +The 10-second video formula: thumb-stop, voice, music, text-on-screen
- +Carousels vs Reels vs Stories — when to use each